Agency: THE BANNERMEN
BURSTINGCORE AND OCCASIONCAFF
The client revamped their brand guidelines for digital creatives, emphasizing product shots and animations while minimizing the amount of copy and buttons.
The campaign comprised eleven distinct versions of banners across seven sizes, each showcasing different bottles, copy, and animations. The redesigned bottle animations and layouts proved to be effective and visually captivating.
Font: Gotham
FLAVOR LAB
The client chose a vibrant design for this competition-themed banner, deviating from their usual animation style. Incorporating the fruit frame into each banner size posed a challenge as it needed to stay fixed throughout the ad while maintaining readable copy.
To address this, the frame was manually crafted for each banner in the original Illustrator files, ensuring high-quality and consistent designs. This approach preserved the visual impact and readability of the copy across all banner variations.
Font: Gotham
FIND A FLAVOR AND CRANBERRY FROST
Before their branding update, Sparkling Ice's banners featured frames and a footer area with the logo and call-to-action (CTA) in specific orientations. For this campaign, they sought to create a version of banners that highlighted their new limited-time flavor.
Designing the HTML5 banner resizes was a smooth process due to the client's openness to new ideas and willingness to step outside their guidelines for promising concepts.
Font: Gotham
