Agency: THE BANNERMEN
COMPETITIVE
In one of the campaign updates, the client sought to refresh the background design and animation of their banners while preserving the rotating pack shot for brand recognition. The client expressed satisfaction with the revisions and the utilization of their assets to create HTML5 banners of excellent quality.
The 300x600 (DMPU) banner served as the reference unit for the project. As depicted below, in the landscape and square formats, certain portions of the copy had to be split across separate frames to ensure optimal legibility and readability.
Font: IBM Plex Sans, Open Sans
NEEDLES AND TUBES
The task involved designing resized banners for two versions of the same campaign. One version showcased a stack of needles with a stroke animation, while the other version featured a line animation resembling a tube.
Leveraging the brand's striking colour palette and distinct shapes, the production team crafted sleek and dynamic digital banners that captured attention. Transitioning from one orientation to another, the team understood the significance of maintaining a compelling message alongside the engaging animation.
Font: IBM Plex Sans, Open Sans
WALGREENS
Omnipod collaborated with Walgreens to refresh a previous campaign, introducing new pack shots, copy, logos, and an alternative end frame. These digital banners were showcased in the digital space of the United States and Canada.
However, the inclusion of extensive terms and conditions posed a challenge in terms of space optimization. To ensure the legibility and visibility of the legal information, especially in smaller banner sizes, slight adjustments were made to reduce the font and logo sizes while maintaining their integrity.
Font: IBM Plex Sans, Open Sans
