Agency: The Bannermen
COMPETITIVE
An update to the Omnipod 5 campaign refreshed the background treatment and the animation while the rotating pod stayed exactly as it was, that rotation having become the recognisable part of the advertising. The message was a competitive one, aimed at people already using a tubed pump, and it rested on a condition rather than a claim: that switching was possible mid-warranty. Conditions take more words than slogans do.
The argument was staged across frames rather than compressed, the question posed first, answered in two words, then qualified. The concentric arc device the campaign had used until then was replaced with a diagonal division between orange and white that shifted position frame to frame, supplying the new movement without disturbing the pod turning above it. Emphasis stayed inside each line, carried by weight and colour rather than scale, so type could stay small enough for the mandatory safety wording to hold its place along the base.
Font: IBM Plex Sans, Open Sans
NEEDLES AND TUBES
Two executions ran in parallel against the same product story, one opening on syringes drawn in with a stroke animation, the other on a looping line resolving into tangled tubing. Each named a different frustration, multiple daily injections in one case and being tied to pump tubes in the other, and each had to resize across the full set. Produced independently that would have been two campaigns to build, approve and then keep in step.
Only the opening frame diverges. The syringes and the tube line occupy the same corner and clear the same headline area, so from the second frame onward both executions run identical artwork: the arc device sweeping in, then the Simplify Life line, then the pod, then the Dexcom G6 integration, then the call to action. One rotation was built and one frame swapped, which halved the production and guaranteed the pair read as a single campaign rather than two that resembled each other.
Font: IBM Plex Sans, Open Sans
WALGREENS
A retail version was built for Walgreens across the United States and Canada, taking new pack shots, copy, logos and an alternative end frame. Two of the claims in it each carried their own mandatory small print: the substitution figure needed its calculation shown, and the free trial offer needed its terms. That put two separate blocks of legal text into a rotation which also had to name a retailer, explain a prescription requirement and make an offer.
Type and logo sizes were reduced only as far as legibility allowed, and each legal block was tied to the frame carrying the claim it qualified rather than pooled at the end where neither would have been read. The substitution claim was illustrated with 14 syringe icons, letting a count do the work of a sentence and buying back the space its footnote needed underneath. On a regulated product that legibility is a condition of the advertising running rather than a design preference.
Font: IBM Plex Sans, Open Sans
