Agency: THE BANNERMEN
NEW YEAR
Building on their previous successful collaboration with the client, the design team embarked on a new project with a focus on refreshing the copy and imagery. Their objective was to develop captivating HTML5 banners that would swiftly attract the audience's attention while effectively conveying a clear message.
To achieve this, the team implemented a strategic placement of the updated copy and imagery, ensuring that the visuals remained uncompromised by text and that the message was communicated seamlessly. Additionally, they prioritized high contrast in the design to instantly capture the viewer's attention.
Font: Museo Sans
CHRISTMAS
The client enlisted the design team's expertise to develop a Christmas campaign with a more festive vibe compared to their previous campaign, 'Ben's Story'. The challenge was to maintain visually appealing designs and alter the animation of the copy while keeping the asset size below 150kB.
To tackle this challenge, the team devised a solution by creating a single sprite sheet containing snowflakes that could be utilized across all banner sizes. They also introduced a new animation option for the split copy on the first frame. This approach not only reduced the file size but also ensured consistency throughout the campaign. The addition of the snow effect infused a delightful festive atmosphere into the banners, making them more captivating and aligned with the campaign's theme.
Font: Museo Sans
BEN'S STORY
Crisis introduced 'Ben's Story,' a marketing campaign comprising seven banner resizes aimed at increasing awareness and raising funds for their cause. The 300x250 (MPU) banner served as the main reference for maintaining consistency throughout the designs, created using Photoshop.
The campaign showcased compelling imagery accompanied by a concise yet powerful message, carefully crafted to engage the target audience. The outcome was remarkable, with the campaign garnering significant levels of engagement and demonstrating its effectiveness.
Font: Museo Sans
