Agency: The Bannermen
BEN'S STORY
Crisis ran Ben's Story to raise awareness and funds, built around one person's account rather than a general appeal. Six sizes were needed and the 300x250 MPU was set as the reference unit, so the tightest shape in the set defined the layout every other size inherited. Ben's quote ran to three clauses, which is more than a small square holds at a readable size in a single frame.
The quote was staged across three reveals over his portrait, each clause landing in a red highlight block so the type held against the patterned shapes behind him. The sequence then cut to flat red for the case and again for the button, giving the story, the ask and the action a frame each rather than crowding them together. Artwork was built in Photoshop, and the full run loops twice inside thirty seconds.
Font: Museo Sans
CHRISTMAS
A Christmas set followed, briefed to feel more festive than Ben's Story while holding the same three-frame structure. Every asset had to come in under 150kB. Snow is the obvious festive device and the most expensive one, falling particles being exactly the kind of movement that inflates an HTML5 build, and the photography was already carrying a heavy overlay so the white headline could hold against it.
A single sprite sheet of snowflakes and star forms was built once, reused across every size, and placed only on the flat red frames where nothing else competed for attention. Keeping it away from the portrait let the image stay as stark as the message needed while the animation was paid for once rather than per banner. Every size came in under the limit.
Font: Museo Sans
NEW YEAR
The New Year set asked for a regular gift rather than a one-off donation, which changes the job of the banner. A single payment can be prompted; a monthly commitment has to be justified. The set therefore had to carry a longer explanation of what the money funds while holding the same three frames and the same 300x250 reference size as the rest of the campaign.
The headline was split so the ask arrived first and the supporting line built beneath it, reversing the order Ben's Story and the Christmas set had used and putting the request ahead of its reasoning. Photography was darkened harder so white type held without needing highlight blocks behind it. The specific amount then landed on a frame of its own, turning an open appeal into one decision.
Font: Museo Sans
