Agency: THE BANNERMEN
ESTER-C
Due to the significant amount of copy in this campaign, it was decided early on to spread it across multiple frames. As a result, the image was not included in the smaller mobile resize designs.
In the end, the decision to distribute the copy across multiple frames proved to be successful. After creating the initial landscape design, adapting it to other sizes was relatively straightforward.
Font: Gotham
NEW YEAR
The initial objective was to create an animation suitable for use in HTML5 banners and social media videos. To begin the development process, the team created a storyboard using Photoshop, mapping out the sequence of visuals and actions. After that, they moved to After Effects to test and refine the animation, ensuring that the timing and visual elements aligned smoothly.
Once the animation was near completion, minor adjustments were made to the timing, volume, and selection of music to enhance the overall impact and effectiveness. Finally, after receiving approval from the client, the project was signed off for final production and distribution. Free stock imagery was used from pexels.com.
Font: Gotham
ULTIMATE CALM
This update was one of two revisions to a previous campaign, focusing on refreshing the pack shots and copy. The team frequently referred to the old banners to maintain consistency across all variations.
The coding process went smoothly, seamlessly integrating the updated assets into the banners. As a result, the production team successfully delivered a set of banners that were both effective and visually polished.
Font: Gotham
