Agency: FORMAT
MLS
MLS needed a match-day suite covering scores, fixtures, standings and featured matches, produced weekly by a social team rather than a designer, and delivered across feed, story and landscape placements. The complication was that the underlying data changes shape every week: a Saturday might carry four fixtures or twelve, broadcasters vary by match, and one game gets promoted to Saturday Showdown or Sunday Night Soccer.
Fixtures, scores and standings are pulled in from an API rather than entered by hand, so the templates were built around data arriving in an unpredictable shape. Field groups absorb the changing fixture count, a single select field promotes one match to a showcase slot in the same way a captain is picked from a squad list, and the broadcaster defaults to Apple TV with per-fixture overrides. A thirty-club JSON locker holds six colour roles per team, driving the paired gradients behind every score and time pill, while layout values keyed to the selected aspect ratio let one template serve 4:5, 9:16 and 16:9.
Font: MLS Tifo
WORLD SX
World Supercross runs two championship classes across a global calendar, and the previous season had been served by a duplicate template for every graphic, one for SX1 and one for SX2. The instruction was to bring that suite forward for the new season, with no revised brief attached.
Each pair was instead merged into a single Format driven by a class selector, covering championship standings, Superpole times and race winners, so the class now determines colour and branding rather than the choice of template. Standings run as a carousel of eight riders per slide, with later slides dropping the masthead so the sequence reads as one post, and rider cutouts sitting across panel edges were resolved through paint order rather than stacking.
Font: Canvas Sans, Space Grotesk
SOFAR SOUNDS
Sofar Sounds programmes intimate gigs across dozens of cities worldwide, with local producers building their own promotional assets rather than briefing a central studio. The work has grown into an ongoing suite of Formats covering covers, event listings, partnerships and seasonal campaigns, all resolving the same problem, which is how to give producers genuine control over an asset without letting the brand come apart in their hands.
Every editable element was constrained rather than left open. Producer-typed city names sit alongside the Sofar logo and shrink automatically once they exceed twice its width, a single picker recolours every dark element including the logo, and copy can be repositioned and realigned around the frame but never pushed off it. Optional gradients sit behind text where the house photography grade would otherwise render it illegible, headline copy runs from a supplied dropdown to keep the tone on-brand, and event listings expand from one entry to six. Each Format outputs at 1x1, 4x5, 9x16 and 16x9, and accepts video as readily as stills.
Font: Bely Display, Futura PT
